Nature Valley
The Original Granola Bar
Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn’t designed to be eaten outside. So we got to work creating the world’s first-ever granola bar
Views
46,662
Comments
100
Reach
15K
Saves
34
Average View Duration
20-30s
Engagement Rate
54.14%
Loved by many across the globe, The Cult wanted to reaffirm these iconic granola bars as everybody's go-to snack,not just the gym junkies. So, The Cult looked beyond the usual suspect of health and fitness creators, and engaged creators from different niches too. For the former, The Cult got them to incoporate the granola bars into their everyday fitness content, framing the bars as the perfect healthy snack. For the latter, The Cult allowed the creators more creative freedom, birthing super cool content such as silent reviews and outfits inspired by the granola bars.
The Original Granola Bar
Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn’t designed to be eaten outside. So we got to work creating the world’s first-ever granola bar
Views
46,662
Comments
100
Reach
15K
Saves
34
Average View Duration
20-30s
Engagement Rate
54.14%
Loved by many across the globe, The Cult wanted to reaffirm these iconic granola bars as everybody's go-to snack,not just the gym junkies. So, The Cult looked beyond the usual suspect of health and fitness creators, and engaged creators from different niches too. For the former, The Cult got them to incoporate the granola bars into their everyday fitness content, framing the bars as the perfect healthy snack. For the latter, The Cult allowed the creators more creative freedom, birthing super cool content such as silent reviews and outfits inspired by the granola bars.
The Original Granola Bar
Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn’t designed to be eaten outside. So we got to work creating the world’s first-ever granola bar
Views
46,662
Comments
100
Reach
15K
Saves
34
Average View Duration
20-30s
Engagement Rate
54.14%
Loved by many across the globe, The Cult wanted to reaffirm these iconic granola bars as everybody's go-to snack,not just the gym junkies. So, The Cult looked beyond the usual suspect of health and fitness creators, and engaged creators from different niches too. For the former, The Cult got them to incoporate the granola bars into their everyday fitness content, framing the bars as the perfect healthy snack. For the latter, The Cult allowed the creators more creative freedom, birthing super cool content such as silent reviews and outfits inspired by the granola bars.
